35 El Obour Buildings, Salah Salem Road, 14th Floor, suite 4, Egypt
Info@horizon-studios.net
+202 2082 2312 , +202 2082 2350
Facebook
LinkedIn
Home
About Us
Gallery
Portfolio
Services
Products
Projects
Contact Us
Save The Children
About This Project
Communication Objectives
Raise the awareness of mothers and care givers of key issues surrounding health and ECCD
Help and motivate mothers to adopt healthy habits:
What are the key pillars for Health and ECCD
How they can care for their children (0-5 years) and for themselves while pregnant
Why they should adopt these healthy habits [show damage and harm that could happen if child is neglected (Loss Aversion Motives), and the great results for the children who get good care (Gain Seeker’s Motives)]
Horizon Approach
Earning Trust:
Trust is the key to effective communication
To establish trust, the videos will use the character of an experienced lady, who is successfully raising happy and health children and who is keen to help her young neighbor mother for the first time
Always gives quotes from her medical doctor in support of her advice
Tells stories from her own experience or from mothers she directly observed, to know DOs and DONTs.
Client:
Save The Children
Date:
2016
Other Work